Branding Track
Develop a deep understanding of consumer behavior, market trends, and creative storytelling techniques to craft compelling brand narratives and drive meaningful connections with target audiences.
Completion of this track means you will graduate with a Master's in Marketing with a Specialization in Branding.
Why specialize in branding?
In this specialization, you’ll refine your skills in crafting and managing brand identities that resonate with audiences. From understanding consumer behavior to analyzing market trends, you’ll gain the insights needed to build brands that stand out in competitive markets.
With a focus on strategic storytelling, you’ll learn how to create compelling brand narratives that connect emotionally with consumers and build loyalty. Under the guidance of experienced faculty and industry experts, you’ll hone the expertise required to shape, grow, and manage brand experiences, positioning yourself to drive brand success in today’s dynamic marketplace.
Specialization skills include:
Customer Discovery
Social Impact
Marketing
Product Development
Storytelling with Data
Customer Experience
Branding Track Course 1
Brand Management
A strong brand forms the basis of a meaningful relationship between your company, your product, your employees, and your customer. But it’s no easy feat. Develop your brand management knowledge and skills—with consideration of the social forces at play—and empower yourself with the ability to develop an effective brand strategy and management.
Branding Track Course 2
Business Development
The explosion of online and offline sales channels has made the sales management function much more complex and challenging. Learn business development strategies for client acquisition and retention, leverage marketing tactics for sales growth, and understand the opportunities to utilize the sales process to advance the overall brand strategy.
Branding Track Course 3
Sustainable Brands & Products
This course is for those interested in moving from the awareness stage of sustainability issues into the decision-making and implementation processes. You will learn to identify opportunities to create business value from environmental and social issues and understand the implications related to the successful execution and operation of business initiatives. The course takes a top-down approach that starts with an understanding of sustainability strategies, the identification of opportunities and risks, the selection of projects, and communication strategies.
Branding Track Course 4
Storytelling Through Data
In the age of information, data has become a powerful tool for decision-making and communication across industries. The ability to effectively convey insights and narratives using data is a skill in high demand. This course is designed to equip you with the advanced techniques and strategies needed to transform complex data into compelling and impactful stories.
Branding Track Course 5
Strategic Brand Management in the Digital Age
In most organizations, whether incumbents or start-ups, the brand strategy plays an invaluable role in developing a competitive market positioning, point of differentiation, and attracting a customer base. With the introduction of new digital technologies, the role of brand management has become ever more critical. The brand is the most valuable asset, and it is required to attract and retain customers, provide trust and transparency, and engage in the personalization and co-creation of products, services and experiences. Some of the world's biggest brands, including Audi, Lego, Starbucks, Nike, and Amazon have all continued to invest resources, expertise, and innovative methods to enhance their brand equity. In this course, we will look at how to design, develop and manage brands in the digital age.
Not all specializations or elective courses will be available at every campus
Specializations or elective courses are subject to change
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Download a brochure for an in-depth look at Hult’s master’s programs.
