Marketing Specializations
Marketing is a highly competitive and complex field. Focus on your niche with a specialization and differentiate yourself from the competition.
Available marketing specializations
You’ll need to take three elective courses within one specialization area to graduate with a specialization in that field.
Marketing Specialization 1
Marketing
With so many avenues and approaches to communication, marketing has grown into an immense industry with a variety of different areas. Marketing is a complex field and this specialization provides students with exposure to skills and topics including digital marketing, market and customer research, presentation & persuasion skills, and developing creative marketing strategies to make a business stand out from the competition.
Specialization skills include:
Sample specialization courses include:
- Luxury Marketing
- Sustainable Brands & Products
- Marketing Analytics
- Neuromarketing
- Psychology of Pricing
- Social Media Analytics
- Retail Analytics
- Digital Marketing
- Sales Management
Marketing Specialization 2
Digital Marketing & Analytics
This Concentration introduces students to the modern practice of digital marketing analytics, which is the process of translating available data into effective decision-making, creating competitively advantageous business situations using data. This entails developing basic familiarity with various data sources and data types, and acquiring an understanding of how statistical and analytical methodologies are used to draw robust and generalizable inferences from the available data. All of this is to serve the end goal of robust marketing and business decisions that are rooted in and supported by data.
Prospective career paths: Marketing Analyst, Social Media Analyst
Sample specialization courses:
- Marketing Analytics
- Customer Acquisition through Digital Marketing
- Social Media Analytics
Marketing Specialization 3
Product & Brand Management
This concentration prepares students for work in brand and product management, brand strategy, and agency work. Courses and skills gained through this concentration will help future marketers and global business leaders to build and manage the most valuable asset of most organizations, the brand.
Prospective career paths: Product Manager, Brand Manager, Marketing Manager, Social Media Coordinator
Sample specialization courses:
- Brand Management
- Experiential Marketing
- Sustainable Brands & Products
Marketing Specialization 4
Sales Strategy
This concentration helps prepare students for successful sales careers and to understand the role of sales in achieving organizational goals. The specialization provides more exposure to understanding the nuances of hiring, training, planning, and managing the sales function. Students will gain more understanding of sales processes and strategies and will have the chance to network amongst sales recruiters.
Prospective career paths: Business Development Manager, Sales Manager
Sample specialization courses:
- Persuasion & Influence Skills
- Sales Management
- Sales Strategy
Not all specializations or elective courses will be available at every campus
Specializations or elective courses are subject to change
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