Marketing Major or Minor
Effective marketing changes people's lives. It understands what they want, what they need, when, and how. Good marketers drive the strategy of the business by combining analytical focus with creative ingenuity. Complete two marketing modules to qualify for a minor in marketing, or four for a marketing major.
At a glance
Four modules available
Difficulty: Intermediate to advanced
Available as major or minor
Counts toward the Chartered Institute of Marketing (CIM) qualifications
Specialization snapshot
Key topics & skills
Researching the 4C’s: Customers, Competitors, The Company & Context
Market Orientation & Product Positioning
Creating & Managing A Unique Brand
The 4P’s of The Marketing Mix: Product, Price, Promotion & Place
Sales Pipeline Management
Professional skills gained
Why Marketing?
All business strategy needs marketing: researching and analyzing your customers, your competitors, and your own company. You need to find the gap in the market, position yourself, create your brand, and promote it. Marketing covers it all.
Marketing 1
Marketing 1
Come to grips with the entire marketing process, from market research through to the marketing mix.
Credits: 7.5
Difficulty: Intermediate
Requirement: Core modules 1, 2, 3
Marketing 2
Market Insights & Consumer Understanding
All marketing starts with understanding the customer, their behaviors, likes, and loves.
Credits: 7.5
Difficulty: Advanced
Requirement: Marketing 1
Marketing 3
Mastering Marketing Communications
The marketing that everyone sees: ads, promotions, PR & communications.
Credits: 7.5
Difficulty: Advanced
Requirement: Marketing 1
Marketing 4
Business Development & Sales Management
The ultimate purpose of marketing is to reach your target segment and increase sales.
Credits: 7.5
Difficulty: Advanced
Requirement: Marketing 1
The Chartered Institute of Marketing (CIM)
For over 100 years, CIM has supported the marketing sector. With members in more than 100 countries, CIM strives for business leaders and opinion formers to recognise the positive contribution professional marketing can bring to their organisations, the economy and wider society.
We support, develop and represent marketers, organisations and the profession all over the world. Our ability to award Chartered Marketer status recognises a marketer’s commitment to staying current and abiding by a professional Code of Conduct. While our diverse range of training courses and world-renowned qualifications, enable modern marketers to thrive in their roles and deliver long-term success for businesses.
Find out more about CIM by reading our blog
What our students say
We got to create a go-to market strategy, so I tested my business idea and got feedback that would help my business succeed after graduation.
Abdel ElMenshawy
Egyptian
Class of 2017
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